Fund the Team Knowles-Nelson Grassroots Campaign 

Gathering Waters must raise $200,000 between now and March 2019 for this Grassroots Campaign to be successful.

Here is an outline of the tools and tactics Gathering Waters will invest in, to make sure this Grassroots Campaign is a success:

We are asking Wisconsin land trusts and other organizations that benefit from the Stewardship Program, to make significant financial contributions to this effort.  All who contribute will be prominently recognized as partners.

We also need help from individuals and family foundations. Please make a donation today. Or, if you or someone you know would like to discuss how a larger gift could make the biggest impact, please contact Development Director, Mindy Petersen, CFRE, at (608) 251-9131 ext.,15 or email her at

  • Contracting with a communications professional that specializes in advocacy to help us target our messaging with direct mail, calls, and social media ads

  • Social media ads, asking people to call and write (this would cover approximately one month of ads with expert geo-targeting to make sure we are reaching the right audience in each legislative district that we need to target)

  • Direct mailing, asking people to call and write (this will focus on targeted households in key state Senate districts)

  • 30–60 second videos with subtitles, for use on social media

  • Organizing a lobby day, to take place between January and June, 2019

  • Online platform (Soft Edge) that will make it quick and easy for people to take action

  • Organizing personal visits, which will require a significant commitment of Gathering Waters’ staff time

  • Assisting with Letters to the Editor and op-eds, which will also require a significant commitment of our staff time

  • Unexpected costs will undoubtedly arise as unforeseen opportunities and challenges present themselves


Get our e-newsletter filled with info about the places you love.