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Executive Summary Download
a printable version of this page (PDF) »
The goal and purpose of the executive summary
The purpose of the summary is to have a piece of literature available to prospective funders, local decision makers and other interested parties that provides a comprehensive yet concise introduction to the site and the conservation plan. The plan in its entirety is usually too detailed and lengthy for the interests of these parties, thus an executive summary is an easy-to-distribute and understandable resource that conveys the necessary details of the plan.
The format of the executive summary
There is no specific format that is appropriate for the layout of the executive summary. The example included in this resource manual is formatted as a tri-fold pamphlet. Another potential format is a two page fact sheet. Many of the details in the summary can be expressed in bullet points to make them easy to scan and process. Photos and diagrams are also encouraged.
Details to include in the summary
As is stated above, the goal of the executive summary is to create a literature piece that conveys the most relevant and important details of your site conservation plan in a concise and easy to read manner. Despite the importance of brevity, certain details are central to the plan and should be included. 
Details that you want be sure are included in the summary include:
Regarding the site
• location of the site
• unique or rare ecological features of species found at the site
• the current state of the natural communities and features at the site
Regarding the conservation plan
• threats to the ecological integrity of the site
• conservation strategies identified to mitigate the threats
• ecological benefits to implementing the plan
Administration
• information on who to contact for more information about the plan
• photos of the site and its unique features
• map of site location
Examples:
Red
Banks Executive Summary »
Upper
Milwaukee River Executive Summary »
Please contact Karen Bassler at karen [at] gatheringwaters.org or
608-251-9131 x12 with any questions about site conservation planning.
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